Friday, March 19, 2010

37: Spam

I can't be 100% certain if Spam is, in fact, crafted by gnomes (perhaps as a culinary prank inflicted on unsuspecting humanity), but there is something very intuitively gnomish about it.

The word itself, a fusion of other words, the senselessness of it, the gratuitous nature of it. And the product itself. Spam just seems like something a gnome would serve up to you, grinning slyly. Its whole "mystery meat" nature feels gnomish to me. Why eat real meat when you can crack open a can of Spam and nosh on that, instead? The fact that so many of the ad campaigns involved rhyming, too -- that also feels very gnomish to me, too.