The word itself, a fusion of other words, the senselessness of it, the gratuitous nature of it. And the product itself. Spam just seems like something a gnome would serve up to you, grinning slyly. Its whole "mystery meat" nature feels gnomish to me. Why eat real meat when you can crack open a can of Spam and nosh on that, instead? The fact that so many of the ad campaigns involved rhyming, too -- that also feels very gnomish to me, too.
